Multi sector delegation from exporting companies estimate US$10 million in sales during The World of the Latino Cuisine fair

Fecha de publicación: 8 September, 2016

New Jersey, USA. A multi sector delegation of Dominican companies which attended The World of Latino Cuisine commercial trade fair held on August 24-25th of this year, at the Meadowlands convention center in New Jersey, U.S., concluded its participation with a sales estimate of US$10 million.

It’s the first fair of its kind, which represents and reflects the growing strength of the Latin market. During the course of the event, the Dominican participants had the opportunity to showcase the superior quality of our export goods, through national food and drink presentations, and managed to place new Dominican products along the entire northeastern region of the United States.

After thanking the Export and Investment Center of the Dominican Republic (CEI-RD for its initials in Spanish) for its assistance and support, and whose stand served as a platform to display our national products, the members of the trade mission revealed the results of their negotiations and the experience they lived.

In that sense, representatives of the Diesco Group; Agromapex Industrial; PROAGRO; Veleiro Rum; representatives of La Isla, Khao Caribe; Caribe Exotic Juice; Pica Express; Cortes Hermanos and Grupo Rica, showed their satisfaction with the many opportunities available for doing business and expanding markets, while promoting the competitiveness of Dominican products in the U.S. market.

“From the perspective of the DIESCO group, the fair met our planned objectives, which were to locate a new distributor for the New York, New Jersey, Pennsylvania, and Boston markets; while getting to know and explore the points of sales, which then allowed us identify which products similar to ours are being sold in those markets”, expressed Cristian Herrera, corporate manager of International business of DIESCO group.

While adding “thanks to CEI-RD’s  support, we managed to find several companies interested in our products, and after certain screening we can state that we have selected our distributor for this market, and are currently in the negotiation process. Of course it’s a process, but the advantage is that if we don’t come to terms with this distributor we have other contacts from the fair”.

For his part, Salvatore Russo, export manager of Pica Express, noted that during the event he managed to get in touch with 10 distributing companies, “with which we are planning to start working with 2 or 3 new distributors, in light of the good acceptance our product has had”.

He exhorted the CEI-RD to continue the course it has been following “hand in hand with exporters, in order to reach the common goal of exporting the Majority of Dominican products to the rest of the world”.

For his part, Luis Solis, co-founder de Caribe Juice, stated that the fair had allowed him to establish several distribution channels which are currently in the exploration stage. “It was a pleasure to meet other Dominican companies with which we have remained in contact and we are looking for ways to help one another”, he noted.

In addition, Participating Dominican food and drink producers agreed that “The World of the Latin Cuisine” gave them, a dynamic space in where to explore distribution channels which serve the growing Latin market, in the eastern United States.

Similarly, they appreciated the benefits achieved and noted that it’s an ideal platform for combining efforts in the promotion and internalization of Dominican products, as symbols of country brands.

Standing out among the exhibited products were plastics, plantain by products, processed and organic foods.  Also standing out were rum, chocolate, coffee, cocoa and its derivatives, fruit juice, and snacks.

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